Your business card can be one of the most effective marketing tools you possess, but only if you design and distribute it correctly. Use this cost efficient process to increase your business sales, and create a business image that is memorable. It may feel old school, but your business card can do more than you think.
DESIGNING YOUR CARD
When deciding what content should go on your business card it is really important to keep it simple. A cluttered card can be overwhelming; consequently, people may set it aside without reading it.
1. Make sure all the content on your business card is clear and necessary. Only include the most important information.
2. Amuse or challenge the people who receive your card. It takes thought and creativity to cleverly promote your service or product. It’ll take research and a lot of thought. Don’t hesitate to hire a professional if you don’t have a creative bone in your body. See this short clip for inspiration on how to make your business card different from the rest.
3. Consider having your picture on your card so that the people who receive it can instantly put a face to your business name. This can help ignite a long term relationship because you have created a personal connection. The receiver will then see you and your business, opposed to just the business.
4. Update your card consistently. If any of the information changes send an updated version to your printer immediately. There is nothing worse than a scratched out business card.
USING YOUR BUSINESS CARD
1. ALWAYS have your cards with you. It is unprofessional when you have to make excuses for why you don’t have a business card at hand. Keep them in a business card case so they are protected and presentable.
2. Only give your card to people who you feel you can have a symbiotic relationship with. And always give out your card to people who request it. It is wasteful to hand out cards to everyone and anyone. Be selective and really know your purpose for giving your card to that specific person.
3. Give more than one card out at a time. By doing this you have given that person the opportunity to refer you when they decide to pass it forward. Maybe incorporate a call to action in the design of your card by encouraging people to pass on your card.
4. Post your card to bulletins at the local grocery store, library, office building or anywhere that is relevant to what you have to offer. Cross promote with other companies that can compliment your service/product by trading business cards.
The business card can be your most effective marketing system as long as you take the time to design it appropriately, and deliver it effectively. What are your business card hacks that work for you?